The onliness statement was coined by the great Marty Neumeier in his branding book "Zag". It was developed from the "Unique Selling Proposition" by Rosser Reeves.

The aim of this statement is to position your product or service in a unique way and encapsulate the "big idea" that it worth buying.

We recommend everyone has an onliness statement and we build this tool to make is super easy for people to implement. If you're interested in developing your brand, please contact Jupiter and the Giraffe and we'll do something awesome together.

Thanks Marty, for your infinite words of wisdom.